Podcasts are a great way to stay up to date on the latest news, learn something new, or just be entertained. Whether you’re looking for something to make your commute more bearable or want to be prepared for your next dinner party, there’s a podcast for everyone.

Podcasts are easy to find and easy to listen to, making them the perfect way to pass the time while commuting or doing chores around the house. Many podcasts are free of charge to the listener, while some are paid podcasts.

Podcasting is a great way to build an audience and promote your brand. Whether you’re just starting out or you’ve been podcasting for a while, you always want to be looking for ways to grow your audience. It’s not always easy to do, but there are many strategies and tactics you can use to promote your podcast and get more people to listen. In this article, we’ll go over some of the top ways to promote your podcast so you can get more listeners.

How to Promote a Podcast: 6 Best Strategies and Tactics

A well-executed podcast promotion strategy can help you attract new listeners and grow your audience. Here are some top strategies and tactics to promote your podcast:

Promote Across Social Media

To promote your podcast across social media, you need to have a strategy in place. There are a few things you can do to ensure that your podcast is seen by the right people and gets the attention it deserves.

First, make sure you have strong social media profiles for your show. This means having a compelling bio, profile photo, and cover image. You should also remain active on your social media pages and interact with your followers.

Second, use hashtags to get discovered by new listeners. Use relevant hashtags when you promote new episodes on social media. This will help people who are interested in that topic find your show.

Third, collaborate with other podcasters in your niche. This can be done through guest appearances or cross-promotion. By appearing on other shows, you’ll be able to reach a whole new audience of potential listeners.

Syndicate on Podcast Platforms

As a podcaster, you want to get your content in front of as many people as possible. After all, as long as you attract more listeners, your show will be more effective. One great way to reach a new audience is to syndicate your podcast on platforms like Apple Podcasts.

Apple Podcasts is one of the most popular podcasting platforms out there and has a huge user base. By syndicating your podcast on Apple Podcasts, you can reach a whole new group of listeners who might not have found your show otherwise.

While Apple podcast subscription is still the most popular option, there are many other podcast subscription platforms with greater reach. These platforms include Spotify, Google Podcasts, Stitcher, Supercast, and TuneIn. All of these platforms have a larger number of users than Apple Podcasts. You also can syndicate your podcast to these podcast platforms.

Using Paid Ad Strategies

Paid advertising is one of the most effective ways to promote your podcast and reach new listeners. By targeting potential listeners with ads, you can quickly grow your audience. Here are some top strategies and tactics to promote your podcast using paid ad strategies:

  • Use targeted keyword ads to reach your target audience.
  • Create a compelling ad to grab attention and make people want to listen to your podcast.
  • Offer exclusive content or discounts to listeners who sign up for your newsletter or subscribe to your podcast.

Pitch Yourself as a Guest

If you want to get your podcast in front of more people, one of the best things you can do is pitch yourself as a guest on other popular podcasts. Here are some strategies and tactics to help you promote your podcast by landing guest spots on other shows:

  • Do your research: Make sure you’re familiar with the other podcast and that it would be a good fit for your show. You don’t want to waste anyone’s time, including your own, by pitching a show that isn’t a good match.
  • Reach out to the hosts: Once you’ve identified some potential podcasts to guest on, reach out to the hosts and introduce yourself and your show. Be professional and polite, and make it easy for them to say yes by providing all the information they need upfront.
  • Offer something unique: What can you offer that other potential guests can’t? Think about what makes you and your podcast stand out and use that to sell yourself as a guest.

Run Giveaways to Get Reviews

There are many strategies and tactics you can use to promote your podcast and get more reviews. One effective method is to run giveaways. This can help increase awareness of your podcast and encourage people to leave reviews.

To run a successful giveaway, you’ll need to promote it through your social media channels and other marketing platforms. Make sure to offer an enticing prize that will appeal to your target audience. And be sure to follow up with winners after the giveaway is over to ensure they actually leave a review.

Running giveaways is just one of the many strategies you can use to promote your podcast. But if done correctly, it can be an effective way to get more reviews and boost your visibility online.

Mention Brands and Businesses in Each Episode

As a podcaster, you always want to be looking for new ways to grow your audience and promote your show. One great way to do this is by mentioning brands and businesses in each episode. This not only helps to get the word out about the products or services that you love, but it can also attract new listeners who are interested in what you have to say about them.

Here are some tips for how to go about mentioning brands and businesses in your podcast:

  • Make sure that you only mention products or services that you actually use and believe in. Your listeners will be able to tell if you’re just trying to sell them something, so it’s essential to be genuine in your recommendations.
  • Give a quick shout-out at the beginning or end of each episode.


If you want to promote your podcast, there are many strategies and tactics you can use. You can start by creating social media accounts and using hashtag campaigns. You can also submit your podcast to directories, create blog posts or articles about your podcast, and use advertising platforms.

You can also reach out to influencers in your niche and offer them incentives to promote your podcast. By using these strategies, you can increase the visibility of your podcast and attract new listeners.

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